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Post your products here! What successes have yo had? What failures? What would you do differently if you had a chance to try again?
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Re: What products have you marketed to Latin Americans?
Mon, December 8, 2003 - 7:40 PMI'm currently marketing American Airlines to Latin America. I work for Temerlin McClain, American's ad agency. We've had great success because we speak the language of the target market and we try to prevent the "outsider" feel. Internet advertisng is really taking off.
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Re: What products have you marketed to Latin Americans?
Tue, January 6, 2004 - 9:44 AMWe have been very successful with our online product www.planetatv.com
One mistake might have been positioning it as a subscription-only site, as many latin americans and US hispanics are not inclined to provide a credit card online.
We have now successfully moved to a hybrid pay/free model.
Most visitors are "early adopters" of Broadband. The audience is affluent, young and predominantly male, which is very interesting to many advertisers.
